After being thoroughly disgusted with the conduct of Ciocca Honda this past Saturday, I ventured back to Faulkner Honda on Paxton Street. I’ve had outstanding experience with Faulkner Honda in the four years since purchasing my Element there. Despite being undercut by Ciocca, Faulkner Honda’s conduct earned my business. The only question now was which car to get.
In the beginning, I said this series wouldn’t be about the cars themselves, so I’ll make this quick. Both the Civic and the Fit get outstanding gas mileage, around 35 on the highway by the revised EPA standards (which is around 38 – 40mpg on the old standards). The Fit’s strong point is cargo space, while the Civic’s strong point is style. Of course, the Civic has a huge trunk, and the Fit isn’t exactly ugly. In the end, the same unorthodox taste that chose the Element that fateful day back in February 2004 wound up choosing the Fit Sport. And after spending most of today driving all over the region, I’m certain I made the right choice.
In the end, the basic concept of “let’s not be obnoxious jerks to our customers” won out over price. Don’t get me wrong; lower cost is always a good thing. But it’s not the only thing (otherwise, we’d all be driving Hyundai Accents). Ciocca Honda lost my business because of the way their business manager conducted himself. Faulkner Honda won my business because of the way their entire staff treated me. The other dealerships fell somewhere in-between because they simply didn’t care.
This adventure of mine has actually been rather enjoyable. In another day or two I’ll conclude this series by sharing some of the basic techniques I used to keep the numbers in my favor. Hopefully my exploits will help at least a few of you make it through your next car purchase with a little less pain.